| #shareyourlove at Festival Place, Basingstoke

Wednesday, 3 February 2016

Festival Place Basingstoke

If you are a long term reader of my blog you may remember my coverage and thoughts on last year’s hugely popular “Lock Your Love” event at Festival Place, my favourite shopping centre! It encouraged the public to get involved with the Valentine’s spirit by attaching locks to a heart sculpture, dedicated to the most important people in their lives. Following last year’s success, which raised a considerable £1,402 for The Ark Cancer Charity, the Festival Place team have launched “Share Your Love”, from the 6th of January until Valentines Day which proves as easy to pie to get involved with!

Simply share a photo of you and a loved one, be it a boyfriend, family member, best friend or even your cat and use the hashtag #FPValentines on Instagram or Twitter. You’ll then be able to print out the pictures at their own special printing station outside Marks and Spencer, on the 6th, 7th, 13th and 14th of February, to then pin on the beautiful Festival Place heart, in exchange for a £1 donation to the Ark Cancer Charity.

Instagram or Twitter Phobe? Those less connected to social media can still get involved by emailing their pictures to the Festival Place Marketing team (marketing@festivalplace.co.uk), or by simply bringing in their own pictures to pin on the heart. What I love about these campaigns is the creativity yet true simplicity found in the act of proudly showing how much you love someone.

It also fuses the highly developed social networking generation with the generations which are less inclined to use social media, tied together by the idea of having a photo right in front of you, rather than a screen. Again it means that anyone, of any age can get involved with this touching campaign, and has an opportunity to show someone how much they care through the smallest of gestures.

What’s more, Festival Place has some great prizes up for grabs for anyone who shares their loved-up photos using the #FPValentines hashtag, including:

-     Vue Cinema tickets for two
-          Hotel Chocolat box of chocolates
-          Pandora bracelet
-          Men’s Clarins Gift Set
-          Festival Place £100 Gift Card
-          Build-a-Bear Workshop Valentine’s bear
-          Ann Summers Gift Card worth £30

So what better reason not to get stuck in? One small little gesture could do a world of good. For more information, visit the Festival Place website for competition terms and conditions. Winners of the competition will be contacted on the 16th February!
Thanks for reading!


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