Yesterday I had the privilege of witnessing the launch of the #lockyourlove campaign at Basingstoke's shopping centre, Festival Place. In support of the Ark Cancer Centre Charity, two artists Louise Hight and Helen Dyne have created a huge iron heart to promote good old fashioned love. What better way to celebrate Valentines Day than with an ever-lasting lock?It's easy to get involved with the campaign, as I discovered for myself! I simply approached the friendly representatives at the stall, found in the centre of Festival Place, and was given a free lock in order to write a message for someone special. The beauty of this campaign is that it doesn't need to be written for an other half, it can be dedicated to anyone that holds a special place in your heart! I wrote mine to my lovely boyfriend, and was free to lock it anywhere onto the heart. By getting involved, there are some huge prizes up for grabs!
By sharing a picture of your lock to Festival Place's Facebook, Twitter or Instagram Page with the hashtag #lockyourlove, you're in with a chance of winning some amazing Valentines Day prizes to make your day that much more special for you and your loved one. Companies such as Hotel Chocolat, The Perfume Shop and Thorntons are involved so you'd be a fool not to enter! For a full list of the prizes up for grabs you can check out the Festival Place page.
There were many reasons why this campaign interested me straight away. I love the idea that people consider relationships as something long term or even eternal, validating the demonstrating of their love. It provides positive news amongst growing numbers of divorce and family separation. It also allows for a return to more traditional methods of showing the people you love, how much you love them. The last photo was taken only halfway through the day, a few hours after launch, showing how much love is around us! I noticed some had even locked several to each other, particularly families, a truly heart-warming gesture.
For me the opportunity to lock my relationship with my boyfriend to the heart was an opportunity to show him the importance of our relationship. I wanted to show him how much I value him with a simple gesture and I feel this articulates those feelings perfectly! The heart will remain in the Festival Place until the 14th February, and given the sheer amount of people that have already attached a lock, I anticipate that the sculpture will be absolutely covered with loving messages. So get involved!
Thanks for reading!
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